Discover new energy and direction
Strategy
Optima can help you craft a winning commercial strategy. Strategy is both creative and logically rigorous. It is imagination combined with wisdom and data. We can help you to:
- Develop a picture of your market - it drivers, trends and players and your positions, strengths and weaknesses
- Develop scenarios and decisions on your stances in your markets - creative and data-rich
- Develop stretching but achievable strategic and tactical objectives for each line of business, division or project
- Define your Change Pathways - the factors you can manage to create your future such as:
- Organisation design
- Roles and responsibilities
- Internal communications
- Key Performance Indicators and Management Dashboard
- Product and Service Development Agenda
- Marketing Plans
- Operational Improvement Plans
- IT Systems
- Organisation Development - the culture, attitude and behaviours which determine success
- Create an implementation plan that is appropriate to inform, inspire and manage the range of activities required to bring the objectives into being.
Strategy Advice
We work supportively with you to help you develop a plan for all or part of your business. We provide:
- Business Plan Critique with detailed identification of areas requiring work and recommendations
- Brainstorming to turbo-charge your creativity and ambition
- Feasibility and Change Management Review - what do you need to change to make this work?
- Business Analysis - a review of your market, your competitors, your competitive positioning and your financial business model
Sales and Marketing Planning
You can use Optima + Co to:
- Improve your sales process to give more consistent results
- Develop sales manuals, benefit and proposition literature,
- Sales training of your existing workforce to make the most of your proposition to customers
- Improve your success rate when closing
- Get in front of more customers (lead generation strategies)
- Win more tenders (assistance or review of tender documents and processes)
- Find high performing sales people (selection centre design and operation)
- Improve your marketing collateral and materials
- Make your web site and e-marketing generate sales
- Develop your future through next-generation products and services
People Development
People determine performance. We can help to release the practical creativity and to boost productivity through training and development, facilitation or coaching and mentoring. Among other services, we provide
- Staff and organisation reviews
- Governance reviews (for non-profit organisations such as Housing Associations and Charities)
- Assessment and Selection Centres
- Development Centres
- Training and Development Process and Programme Design
- Coaching and Mentoring schemes - both externally and internally resourced
