Market and Customer Research
Focus Group Facilitation
Insight Groups, also known as Focus Groups are a specialty of Optima + Co. We challenge you to create meaningful questions and use these to create a rich dialogue between your customers, your staff and your stakeholders. We get to the heart of a situation and help people articulate their views constructively. Of particular value is the dialogue we orchestrate between Customers and Staff or Board Members. Our service can include:
Qualitative Research
Our qualitative researchers have a wealth of experience at designing and implementing programmes to help you: understand commercial potential of ideas understand customer preferences and satisfaction in more depth. We offer
- creative and rigorous design that delivers genuine insights
- a fully managed research programme using face-to-face, postal, web, telephone or a combination of methods
- facilitated thinking around the results and their implications - something you rarely get from a research company. From thinking, Through Action to Results.
Market Reviews
Looking hard at a market or a market opportunity requires speed, rigour and analytical capability. Optima + Co have a wealth of experience at market assessment and review. We can help you work out:
- how a market is changing - buyers, preferences, price tolerance
- what prospects does a market have
- the implications of the findings for your company and products or services
